
(Cross-published at Rotten Tomatoes)
It's interesting to compare notes between The Tin Mine and another movie "with a message", The Overture. That movie, about a traditional Thai musician released last year, initially suffered a trifling box office receipt but orchestrated a stunning turnaround when the theme of nationalism, finding its metaphor in the dying art of traditional music, was pushed to the fore. The Ministry of Culture even came out to endorse it. Thus cinema may generally be a liberal art, but it seems that in Thailand it's often a tool of conservatism -- and nationalism, often blind and shallow, is now a trump card when a Thai movie labours to find a valid "message". In their last bid, the backers of The Tin Mine tried to rally support in the similar vein of The Overture, but without the goosebump-inducing sensation of "Thai culture" the audience didn't buy it.
The Tin Mine's poor reception will affect the course of Thai movies of the next 12 months in a significant way. Hard as it already is for directors to pitch their content-based projects, the situation will get even more sticky for them. We'll definitely see more ghost movies and comedies, surefire formulas for quick cash -- and though that's not a bad thing in itself it means the industry will have to forfeit the merit of variety. Much effort will be spent on creating the "image" of movies rather than on the movies themselves. And even if studio bigshots maintain an inkling of faith that a well-meaning film, perhaps with a subject matter that's not entire appealing to the masses, is still worth making, The Tin Mine's flop has heavily eroded that belief.
Playing into that hand is the fact that the top-grossing movie of the year so far is the B-grade slapstick Luang Pee Teng [The Holy Man]. An OK movie in its own fashion, the film's now beaming in the top-5 list of the country's all-time highest earners, and that confirms the truth that in Thailand the function of art is still purely to entertain. For artists who believe otherwise, they'll have to bite their lips and go back to toil hard labour in their own creative tin mine. Perhaps idealism has stopped working both on and off the silver screen.
After watching the recently released Muang Rae (The Tin Mine) twice, Tuenjai Deetes, a senator from Chiang Rai, spoke to director Jira Maligool about way to better promote [his] film. Despite critical acclaim, The Tin Mine has been a commercial failure. Tuenjai suggested the director ask Prime Minister Thaksin to create a fund to support Thai films. The senator said quality films need government support and encouraged young people to see the adaptation of novelist Ajin Panjapan's real-life story.