Given the success of teen-oriented romances at the Thai box office right now, the new GTH romantic comedy SuckSeed Huay Khan Thep (SuckSeed ห่วยขั้นเทพ) looks poised to be one of this year's blockbusters.
Opening on Thursday, it's the story of schoolboys who form a band to impress girls, but things get complicated when a girl joins up on guitar.
Chayanop Boonprakob directs. The indie filmmaker made at least a couple of SuckSeed shorts about struggling young rock bands that were shown at the Thai Short Film & Video Festival in recent years. Chayanop subsequently took a job as a flight attendant for Thai Airways International, but returned to filmmaking when producer Jira Maligool came calling and wanting to develop a SuckSeed feature.
The original SuckSeed shorts were already pretty clever and amusing. GTH polishes up the concept with its slick formula, which brings in appealing young stars and, thanks to parent company GMM Grammy Entertainment's showbiz clout, appearances by actual Thai rock musicians. Of course there's a huge marketing campaign for the film, ensuring that just about anyone who lives in Thailand has heard or seen something about it.
The three buddies are portrayed by Jirayu La-ongmanee (Phobia 2, Love Julinsee), Patchara Jirathiwat and Thawat Pornrattanaprasert. And they all play their own instruments.
The girl guitarist who joins the band is Natcha Nualjam. She's the daughter of veteran Thai rock guitarist Laem Morrison, so axe-shredding comes naturally for her.
Well-known Thai musicians making cameos include singer Pod from Moderndog, Pui Blackhead, Dak from Big Ass, as well as members of Paradox and So Cool and even Bodyslam and its Pepsi pitchman singer Toon.
You can read more about the movie at The Nation.
The trailer's been playing in cinemas for many weeks now. If you haven't seen it yet, head over to YouTube, the official website or watch it here.