Singapore loves Thai horror flicks. The last one to hit the island-state was Shutter, which beat out Ong-Bak as the top-grossing Thai film there.
Distributors there were hot to get Dorm in a wide release the same time it opened in Thailand, but they had to wait.
Over the weekend, the boarding-school thriller had a three-day sneak preview, taking in 15 million baht (about US$385,000), according to Soopsip. Pretty good for just three days.
Dorm had a promising start in Thailand but chilled once the political demonstrations started. People don't have much an appetite for movies when their country is in turmoil. So Dorm, or Dek Hor closed with 50 million baht, but probably could have done better.
Directed by Songyos Sukmakanan, one of the hit movie Fan Chan’s six directors, Dorm tells the story of a boy who is sent to a creepy old boarding school after discovering a family secret.
Director-producer Yongyooth Thongkongtoon, head of GTH's international department, says the movie is an overwhelming success.
"Singapore has been following GTH's movies since Fan Chan. They even wanted to release it simultaneously with Thailand's premiere but we refused because of our marketing plan," he told Soopsip.
Look for Dorm on the international circuit. It'll be at the Pusan International Film Festival in October.
(Cross-published at Rotten Tomatoes)
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