Beautiful Boxer and The Coffin director Ekachai Uekrongtham has directed a music video (embedded below) that's being used by the Tourism Authority of Thailand to attract Chinese-speaking visitors.
“Rong Hai Tham Mai” ("ร้องไห้ทำไม", "Why the Tears?") is a syrupy pop ballad sung by Thongchai "Bird" McIntyre, who is the TAT's tourism ambassador.
In the video, Bird, who had a big film role back 1997 as the Japanese officer in the star-crossed romance epic Sunset at Chaophraya, portrays a tour guide who witnesses the breakup of a woman (Taiwanese actress Sonia Sui) and her boyfriend (“Pong” Nawat Kulrattanarak). She escapes by jumping on Bird's tour bus, and she and Bird take in various attractions such as beaches, the Bung Bua National Study Centre in Prachuap Khiri Khan, Khao Wang in Phetchaburi and various places around Bangkok like the Grand Palace, the Temple of the Emerald Buddha, Chatuchak Weekend Market, the Giant Swing, Yaowarat Road and the Golden Mount. Meanwhile, that ex-boyfriend is lurking around the corner, watching as his ex gets close to Bird.
According to a TAT press release, the video will be broadcast in China, Taiwan, Hong Kong, Malaysia and Singapore as well as "Chinatown districts" in Europe and Australia.