While some Hollywood films experience an "Oscar bump" in box-office takings following the Academy Awards, the producers behind the award-winning Concrete Clouds are hoping for a similar boost with a limited re-release in Bangkok cinemas.
Following last Sunday's big win of three Golden Swan trophies at the 24th Subhanahongsa Awards, Concrete Clouds (ภวังค์รัก, Phawang Rak), is screening at SF World Cinema at CentralWorld. Shows will be at around 5:50pm nightly.
Winner of best film and best director at the Thai movie industry's version of the Oscars, Concrete Clouds stars Ananda Everingham, Janesuda Parnto, Prawith Hansten and best-supporting-actress winner Apinya Sakuljaroensuk in a story set in 1997 Bangkok, during the Asian financial meltdown. Ananda is a New York currency trader who returns to Thailand after the suicide of his father. While trying to put affairs in order for his estranged younger brother, he attempts to reconnect with an old flame.
In development since around 2010, Concrete Clouds is the long-awaited directorial debut of Lee Chatametikool, a film editor who came up during the late '90s Thai New Wave, and has been instrumental in shaping award-winning Thai indie films of the era, most notably the features of Apichatpong Weerasethakul and Mundane History by Apinya Sakuljaroensuk. Those two returned the favor by producing Concrete Clouds alongside Soros Sukhum and Hong Kong luminary Yonfan.
Put together with support that included Busan's Asian Cinema Fund, Visions Sud Est and Rotterdam's Hubert Bals Fund, Concrete Clouds premiered at the Busan International Film Festival in 2013 and the International Film Festival Rotterdam in 2014.
Distribution deals include one for the U.K. and Ireland with Day for Night. In North America, it screened at last May's L.A. Asian Pacific Film Fest, and it's hinted that perhaps a series of campus screenings might be organized, so keep your eye out for that.
In case you missed it, the subtitled trailer is embedded below.