Wednesday, April 25, 2012

The Cheer Ambassadors leaps for VOD release

The Thai team poses with members of the Norwegian squad at the World Cheerleading Championships.

The Cheer Ambassadors, the documentary about Thailand's scrappy cheerleaders overcoming the odds to be recognized as one of the leading squads in the world, has opted for a video-on-demand release at

Check out the page, and you might see a blurb from a familiar blog.

Director Luke Cassady-Dorian told me on Twitter that it's a "60-day Internet pre-release".

Since it screened at the Salaya Doc festival in March, The Cheer Ambassadors has been making the rounds in the press, at film festivals and other functions, including a screening in Singapore and the the 60°N Os International Film Festival in Norway.

Meanwhile, a Bangkok theatrical release is still hopefully in the works.

While more appearances are being lined up, take the time now to cozy up with your computer screen and stream the movie live.

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