And that's it. After just six days?
Yet that was as long as the public portion of the seventh edition of the Bangkok International Film Festival ran, wrapping up on Wednesday night with the closing film Sawasdee Bangkok (review here) and the awards ceremony.
Except for perhaps the cinema owners and some of the people running the festival, I don't think there is anyone who will disagree that six days is not enough time, especially considering there were actually two festivals -- BKKIFF with around 80 films and the first Bangkok International Animation Festival with 40 more features and shorts.
Not that anybody cares what a farang blogger has to say about an event in Thailand, I'll still offer six ways to improve the Bangkok International Film Festival:
- Return to the 10-day running time. Not everyone in the city has the free time to attend the festival on weekdays. Extending it over two weekends gives more people more opportunities to see more films. Reducing it to just six days shortchanges the audience. It's too abrupt, too perfunctory and smacks of cliquishness and elitism.
- Have earlier and later show times. Start programs at around 10am sharp, rather than at around noon. Have screening times well into the night, starting at 8. Add a 10pm block as well. Having shows start at 7 is too early for working people. Also, avoid programming films that would attract the same interests at the same time. Mix things up to cater to different tastes across each block of screenings.
- Midnight shows! For the past couple of years, the festival has programmed a few genre-type films -- horror, fantasy, action -- that would be great midnight programming. Expand on this type of programming, create a special section and play the movies at midnight (as well as other times for people who are awake during the daylight hours). The midnight shows are a huge success in Toronto and other festivals have followed.
- Enough of the fake Hollywood glamor. The opening ceremony is a joke and an embarrassment. I love Jim Belushi, but how is he relevant to Thailand or any of the films in this year's Bangkok International Film Festival? The whole red carpet thing feels forced and tired. It's not helping to sell Thailand, it's only eliciting sniggers and jeers. Let that aspect of the BKKIFF die. The red-carpet drill was something that was started by corrupt people. It's time to change that culture, wash it away.
- Make the festival a truly public festival. Encourage people to come. Have reduced-price tickets for students. Give tickets away. For the closing film, there were empty seats and yet friendly, polite, smiling people who genuinely wanted to see the film were being turned away because it was "invitation only" and they didn't have credentials. Make provisions to include the public in the opening and closing film events.
- Make the movies your event. Do you have world premieres? Say so! Make a big deal about it. Shout it to the world. Aurora and In the House of Straw were world premieres, but nothing was noted about this on the pretty horrendous website. Make each movie screening an event. There's no need for galas or fancy parties when you have 120 movies showing. That's 120 opportunities for directors, actors and show-business people to talk about their films and be seen and photographed, and 120 opportunities for Thailand and the Bangkok International Film Festival to sell their brands.
Kong Rithdee (here too) and Go East Young Woman also have suggestions.
Capsule reviews
Burma VJ
In the House of Straw
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Absolutely agree, especially with #4 and #5.
ReplyDeleteGreat points. I totally agree with the scheduling. There are a few films I'd like to see but can't b/c of the inconvenient times. The "invite only" stuff is also a turn-off for me as well.
ReplyDeleteI'll throw in a more user-friendly website and flyers. List of movies & times without a quick one-liner description won't help people decide to what to see. Full description exists on a separate page. Not fun toggling between the two.
Din know you were at the screening too. Yep, would be nice if they mentioned it's a world premiere. Nonetheless, we were much moved that it was presented in such a nice theatre already :)
ReplyDeleteYeah, Bee, I was there. I think. Never can be sure where you are when it comes to a film like In the House of Straw. I should have hung out a bit and looked for you, but I was in a rush afterward to secure my tickets to the "invitation only" closing film. Congratulations on a great reception for the film. I look forward to hearing more about it and seeing whatever you guys do next.
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