Wednesday, September 17, 2008
Audiences not feeling the Burn
The newly released Thai thriller Burn, featuring a smouldering turn from starlet Bongkot "Tak" Kongmalai, failed to ignite with audiences at Major Cineplex, Thailand's biggest multiplex chain.
Blowing away Burn was the Adam Sandler spy spoof, You Don't Mess With the Zohan, which made its Thailand debut as the theater chain's top film. At No. 2 was the comedy Tevada Tokmun, which was in its second week.
Burn, a slick conspiracy thriller about spontaneous human combustion, came in fifth on Major Cineplex's weekly chart. The film is directed by Peter Manus, produced by veteran filmmaker Manop Udomdej and released by Sahamongkol Film International. Chalat na Songkla, Achiraya Pirapatkulchaya also star.
The three-week-old Boonchu 9 was at No. 3. Bangkok of the Mind recently reported that Boonchu 9 earned 50 million baht in its first 12 days of release and looks likely to be headed towards Boonchu 10.
The Nicolas Cage remake of Bangkok Dangerous was at No. 4 in its second week of release. Directed by the Pang Brothers and based on their own 1999 debut action drama, Bangkok Dangerous was No. 1 the previous week, topping the box office on the weakest opening weekend in seven years.
Major Cineplex lists its box-office standings on its website, but does not state revenues or the number of screens in its weekly tabulations.