Raging Phoenix probably has executives at studio Sahamongkol Film International boiling over after the highly touted new action movie from Chocolate star Jija Yanin failed to reach No. 1 at the Thai box office last weekend.
Known in Thailand as Jija Dua Suay Du (literally Jeeja: Stubborn, Beautiful and Fierce), the romantic-action drama debuted in second place, pinned down by the kung-fu grip of G.I. Joe: The Rise of Cobra, which was in its second week.
According to Box Office Mojo's latest chart, Jija made US$259,902 or around 8.8 million baht -- considered a flop for such a high-profile project. Released on Wednesday, August 12 -- the Queen's birthday and Mother's Day, a national holiday -- Jija was put on 125 screens vs. the 142 for Joe, distributed by United International Pictures.
In third place was the country-music comedy E-Som Somwang Cha Cha Cha (In Country Melody 2) from Phranakorn.
The top five last week was rounded by Harry Potter and the Half-Blood Prince and The Taking of Pelham 1 2 3.
Other Thai films on the chart were Sahamongkol's and Work Point's horror thriller 6:66 Tai Mai Dai Tai (Death Happens). It debuted at No. 1 on July 30. The GTH Europe-set drama Dear Galileo was in eighth place after peaking at No. 2. The teenage-drugs drama Samchuk, released on August 6, was 11th after debuting in sixth place.
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