Wednesday, August 19, 2009

Jija gunned down by G.I. Joe

Raging Phoenix probably has executives at studio Sahamongkol Film International boiling over after the highly touted new action movie from Chocolate star Jija Yanin failed to reach No. 1 at the Thai box office last weekend.

Known in Thailand as Jija Dua Suay Du (literally Jeeja: Stubborn, Beautiful and Fierce), the romantic-action drama debuted in second place, pinned down by the kung-fu grip of G.I. Joe: The Rise of Cobra, which was in its second week.

According to Box Office Mojo's latest chart, Jija made US$259,902 or around 8.8 million baht -- considered a flop for such a high-profile project. Released on Wednesday, August 12 -- the Queen's birthday and Mother's Day, a national holiday -- Jija was put on 125 screens vs. the 142 for Joe, distributed by United International Pictures.

In third place was the country-music comedy E-Som Somwang Cha Cha Cha (In Country Melody 2) from Phranakorn.

The top five last week was rounded by Harry Potter and the Half-Blood Prince and The Taking of Pelham 1 2 3.

Other Thai films on the chart were Sahamongkol's and Work Point's horror thriller 6:66 Tai Mai Dai Tai (Death Happens). It debuted at No. 1 on July 30. The GTH Europe-set drama Dear Galileo was in eighth place after peaking at No. 2. The teenage-drugs drama Samchuk, released on August 6, was 11th after debuting in sixth place.

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