Friday, February 26, 2010

RS Film and Avant now Film R Us

Thai music and entertainment conglomerate RS Public Company Limited has relaunched its film business with a new subsidiary called Film R Us.

Instead of having producers "in house", the company will release projects from "outside producers", but the main focus will remain on comedies and horror movies for the mass market, says Komsan Chetchotisak, chief commercial officer and executive vice president for film at RS.

Here's more from The Nation:

[Film R Us] will produce four movies this year at a combined cost of 140 million baht. Revenue from the four films is anticipated at 200 million baht, up 25 per cent from last year, said Komsan.

From next year, four or five movies will be made annually at a cost of 40 million baht each.

Film R Us replaces Avant, which according to the Internet, music label RS Promotion established in 1992. Avant debuted in 1995 with the teen romance Romantic Blue, directed by Rashane Limtrakul. Other films have included Yuthlert Sippapak's 2001 debut Killer Tattoo.

Avant's last release was last year's horror romance Fan Kao (My Ex).

Under restructuring at RS, several former Avant staffers split and formed their own company, M39, which had a big hit with its first release 32 Thunwa, a comedy directed by Rerkchai Paungpetch, who previously directed Noodle Boxer (Saeb Sanid sid Sai Nah), a comedy that was a huge box-office smash for Avant and RS.

(Via The Nation, Thai PR)

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