The film will premiere on May 16 in Cannes, at an out-of-festival sidebar event organized by Thailand's Ministry of Commerce. It will then open for a commercial run in Thailand on August 7 in commemoration of Thai Mother's Day.
Budgeted at 70 million baht (about US$2.2 million), the drama is adapted from a story in the Princess' book, Rueng San Tee Chan Kit (Short Stories from My Thoughts). Siraphun Wattanajinda (Dear Dakanda, The Unseeable) co-stars. Siripakorn Wongchariyawat is the director.
The story came about from the Princess' extensive charity efforts to help underprivileged children. She explains in detail to the Bangkok Post (cache):
The idea of the book came from my involvement with children's programmes such as To Be Number One, which helps young drug addicts, and the Khun Poom Foundation, which deals with autistic kids. In the film my character, Pimdao, is a confident woman who forgets that her material success doesn't guarantee her happiness.
"When we have a good time, we often forget that there are people who are in trouble," the princess said.
"The film is part of the Miracle of Life project. Many Thai children are deprived of the opportunity to have a good education and self-improvement. The project aims to help those underprivileged children and develop their potential."
Here is the plot synopsis, from the Daily Xpress:
The movie has a successful businesswomen, Pimdao, played by the Princess, who values material things until she loses her only daughter in a car accident. She has a heart transplant; begins a new journey of life and finds peace of mind through a group of mountain children and helps them.
Pimdao's heart implant starts to falter. What will happen to the future of these young children?
All proceeds from the film will benefit the Miracle of Life project.