Saturday, May 23, 2009

The Gig 3 goes straight to video

The third entry in Mono Film's teen-sex franchise, The Gig 3 (เดอะ กิ๊ก 3) has gone straight to video.

I was tipped off to this two weeks ago by Kconsciousness and I didn't believe it at first.

Then I was pointed to the whole movie on YouTube. I watched the first five minutes, which cleverly and crassly parodied the short skirts and button-popping uniform blouses worn by female university students, and promptly lost interest after that.

In fact, I forgot all about it until I saw the DVD (no subtitles of course) in a Mangpong shop.

Meanwhile, the YouTube video has been removed due to a "terms of service violation".

I asked around a bit, and it turns out The Gig 3 was all set for theatrical release -- it had been approved by the censors and everything -- but it was bagged at the last minute and sent directly to VCD and DVD.

"People who saw it said that it's the right decision," says a co-worker.

Word is that it was intentionally put up on YouTube temporarily as a viral-marketing campaign to promote the home-video release and the Internet provider Maxnet.

Which is kind of genius.

Directed by Theeratorn Siriphunvaraporn, this third installment comes after The Gig in 2006 and The Gig 2 the following year. The title comes from the Thai slang term for casual, no-strings-attached sexual relationships. It's sometimes transliterated as "kik".

The trailer's still at YouTube, and I've embedded it below.

(Via Deknang/Popcornmag)

1 comment:

  1. A reader sent this e-mail:

    It's funny you should mention unusual promotions for the film.

    A video has surfaced at the Manager newspaper of a female star from The Gig 3 wrestling with another girl, supposedly over a guy. They have been to a party, and are rolling about drunkenly on the footpath.

    The Manager asks whether it is a real fight, or just a promotion for The Gig 3. It looks real enough (though pretty lacklustre).

    On the other hand, the guy who breaks them up emerges pretty quickly from the shadows, as if he was waiting for them. And what about the person who filmed it...what was he doing there?


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